From 2004 to 2009, Cotton successfully convinced young women that cotton was the fashionable fabric of choice for their discerning tastes. Even so we felt that we were missing an opportunity by not harnessing the incredible equity in the cotton jingle as every young women we spoke to in focus groups could easily sing us the tune. So The Fabric of YOUR Life campaign was born. We utilized a day in the life of a stylish young celebrity singer or starlet to convey the relevance The Fabric of Our Lives.