LIFE IS UNCOMFORTABLE.
HAVE YOU NOTICED?

Television
Cotton is comfort. Period. And all you have to do is spend two minutes reading the news to know that the world needs comfort now more than ever. What you wear can’t really change the circumstances of life. But it can definitely make them more bearable. This is the premise of the 2018 cotton work. We brought the idea to life in four, super-relatable stories that appeared on air and online. 

Creative Directors:
Cassandra Anderson & Marilyn Kam
Art Director: Paulo Junger
Copywriter: Rodrigo De Castro
Director: Tim Skousen