BRANDED CONTENT
Any dog food can promise a glossy coat, healthy joints and happy pup. But few can offer proof of their nutritional superiority liked Eukanuba. That’s because Eukanuba is the official dog food of Canine Companions for Independence, a group that breeds, raises and trains some of the nation’s most impressive service dogs. Nobody knew these prodigious pups were raised on Eukanuba. And we thought that was a story worth telling.

We created a film documenting the journey of a puppy to service dog-dom and showed Eukanuba’s integral role in it. The result was a whole new batch of Eukanuba customers with hopes of raising their own Eukanuba dog.