PHYSICAL COMFORT =
EMOTIONAL COMFORT
Read the news lately? Yeah. People need comfort now more than ever. Young women, however, choose fashion over comfort. Pretty silly, considering they can have both in cotton. This campaign shows how they can look and feel good in a world that’s the emotional equivalent of a pleather corset.
Executive Creative Director: Paulo Junger
Creative Director/Copy: Cassandra Anderson
Creative Director/Art Director: Marilyn Kam