Most people don’t know that denim is cotton. But it is, by definition. Cotton is the reason the fabric we love to live in fits like a glove, lasts forever and gets better with age. This campaign was intended to help Cotton (re)claim denim before polyester and other sinister synthetics compromised this American icon and stole our market share.

This was done in under a week with only stock footage and music.

Credits

Copywriter: Cassandra Anderson

Head of Art: Cristina Rodriguez

Executive Producer: Teri Altman

Editor: Matt Slamowitz