Everyone loves cotton. Everyone wears cotton. Everyone except young women who are more loyal to fast fashion and the synthetic slop they peddle. To convince these youngins that cotton is fashionable AND comfortable AND natural, we featured a day-in-the-life of a stylish young celebrity singer or starlet donning swoon-worthy cotton while singing their own rendition of The Fabric of Our Lives Jingle. Focus groups revealed the powerful equity in this jingle. Many young women we spoke to could sing it, even though it predated them by a decade or more.