The brief was far from sexy. A spokesperson was mandatory. We embraced this turd fully and started polishing. With the help of funny man Diedrich Bader, we created a character who delivered boring cable claims with a folksy wisdom that made choosing anything other than Time Warner Cable seem like straight-up horse pucky. And whaddaya know. The turd made my reel.

Creative Director/Copy: Cassandra Anderson
Creative Director/Art: Marilyn Kam